Troy Aikman uses Bud Light's Dylan Mulvaney fiasco to promote his beer
Troy Aikman went deep on Bud Light.
Bud Light triggered a particularly fervent boycott amongst conservatives after running a social media promotion with trans influencer Dylan Mulvaney to celebrate the one-year anniversary of her transition to womanhood.
Aikman, 56, now the color commentator for “Monday Night Football” on ESPN, launched his beer company EIGHT early last year, and released a video on social media this week that took veiled shots at the peculiar situation in which Bud Light finds itself.
“AUTHENTICITY MATTERS,” Aikman tweeted.
“Lately there’s been a lot of talk about beer companies and not nearly enough conversation about what really matters – the beer itself. Some brands are taking shortcuts to gain consumers. We’re committed to producing a first-class product. No hidden agenda. No distractions. Come join Team EIGHT.”
In an accompanying video, the three-time Super Bowl champ with the Cowboys provided a variation of the same message.
“Everybody’s talking about beer company these days but nobody’s talking about beer. I started ‘EIGHT’ with the goal of creating a company dedicated to making really great light beer,” Aikman said.
“No agenda. No distractions. Just great f–king beer.”
The decline in Bud Light sales shows no signs of slowing down.
Recent sales figures show Bud Light sales were down nearly 25 percent versus the same week last year.
Troy Aikman took veiled shots about Bud Light while promoting his beer brand, EIGHT. Twitter / Troy Aikman
The situation has grown so dire that they are practically giving beer away for Memorial Day weekend.
Meanwhile, sales of competitors Miller Lite and Coors Light have escalated to the point where there are concerns about shortages.
Steve Montgomery, the CEO of Bud Light distributor Bama Budweiser, slammed Bud Light parent company AB-Inbev for the imbroglio.
“We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch,” Tatum said in a radio ad assuring his customers that he did not approve of the big brand’s marketing campaign.
Rival beer brand Bud Light came under fire for its social media partnership with transgender influencer Dylan Mulvaney. Dylan Mulvaney/Instagram
“The voice of the consumer has been heard, and Anheuser-Busch has taken action.”
The distributor made a plea that local jobs had been endangered by the situation.
“We at Bama Budweiser, an independent wholesaler, employ around 100 people who live here, work here, and our children go to school here,” Montgomery said.
“We do not, and as I said before, did not support this issue involving Dylan Mulvaney.”
Source: New York Post
