Beverly Hills voters appear to reject luxury hotel project
The vacant Brooks Brothers building at the intersection of Little Santa Monica Boulevard and Rodeo Drive — one of several buildings that would have been replaced by the proposed Cheval Blanc hotel.
The people of Beverly Hills have spoken, and they appear to have scuttled a plan by the world’s richest man to build a luxury hotel on Rodeo Drive.
In Tuesday’s special election, voters were deciding whether to rescind the City Council’s approval of a billion-dollar hotel project helmed by French multibillionaire Bernard Arnault and his luxury conglomerate, LVMH Moet Hennessy Louis Vuitton. The referendum was initiated by hospitality union Unite Here Local 11, which gathered the signatures necessary to force the matter to a special election and criticized the city for not prioritizing affordable housing.
Vote totals released Friday afternoon by the Los Angeles County registrar show the campaign against the hotel leading by a little more than 120 votes, or about 1.8%. The registrar’s office said 135 ballots had yet to be processed, pending signature verification; additional mail-in ballots that were postmarked by election day and arrive by Tuesday will also be processed.
Beverly Hills voters appear to have issued a stunning rebuke of a high-profile project backed by four-fifths of the City Council, the city’s business establishment and the extremely deep coffers of Arnault and his conglomerate.
Advertisement
In a city with just 22,160 registered voters, LVMH spent at least $2.9 million on its election campaign, a sum that far overshadowed opponents’ spending.
“It is a sad day for our city. While I respect the democratic process, I believe our community lost an incredible addition to Rodeo Drive that would have provided additional funding for vital city services,” Beverly Hills Mayor Julian Gold said, adding that it was “beyond unfortunate” that the change “should be driven by this labor union or any labor union.”
John Mirisch, the only council member to oppose the project, said he was “a bit shocked and speechless” Friday afternoon, adding that it was “as if the Houston Astros, trash cans and all ... lost to the Beverly Hills high school JV baseball team.”
He characterized the apparent results as “a major victory for Beverly Hills — that is, Beverly Hills the community, not the ‘brand.’”
Proponents argued that the Cheval Blanc hotel would have brought in hundreds of millions of dollars in tax revenue over the next three decades. Detractors criticized the scale of the project in comparison to the surrounding business district, as well as the lack of revenue dedicated for affordable housing.
“If the final vote count confirms the voters’ rejection of our project, we will respect the outcome and will not bring the hotel project back in any form,” Jessica Miller, a spokesperson for LVMH, said in a statement Friday evening.
Miller said “the hard work and commitment of so many Beverly Hills residents, elected leaders and others” was deeply appreciated and noted that the vote would overturn “the results of a comprehensive, years-long review and approval process.”
Along with Unite Here Local 11, the project was opposed by Residents Against Overdevelopment, a grassroots group led by former City Council candidate Darian Bojeaux, who helped gather signatures for the referendum. Bojeaux and others in her group contended that the hotel would be too large for the community and would negatively affect quality of life.
Representatives of the union, which represents hospitality workers across the region, said they opposed the hotel because the development agreement did not earmark any money for affordable housing. They argued that cities like Beverly Hills often change development rules to make it easier to build commercial luxury projects but don’t always do this for housing.
“We objected to the apparent priorities of Mayor Gold and former Mayor [Lili] Bosse, and a ‘no’ vote would show that the voters of Beverly Hills agree that these council leaders made a mistake. We believe the city’s priorities should be building affordable housing and addressing the climate crisis, not changing development rules to make it easier to build luxury commercial projects,” Local 11 co-president Kurt Petersen said Friday.
The proposed hotel would have ranged in height from four stories to a partial ninth-story penthouse, taller than current zoning rules allow, and would have included a members-only club, restaurants, retail and a spa. It would have reshaped the northern commercial edge of Rodeo Drive along Little Santa Monica Boulevard and replaced several buildings on Rodeo and North Beverly drives, including the Richard Meier-designed site formerly occupied by the Paley Center for Media.
Beverly Hills’ development agreement with LVMH dictated that the company contribute $26 million to the city’s general fund, in addition to $2 million for art and cultural programs. The city would also have received an additional 5% surcharge over its regular 14% transient occupancy tax.
According to the city’s analysis, the hotel was expected to funnel about $725 million into Beverly Hills coffers over the next 30 years, the bulk of that from the combined 19% bed tax.
Newsletter Get the lowdown on L.A. politics In this pivotal election year, we'll break down the ballot and tell you why it matters in our L.A. on the Record newsletter. Enter email address Sign Me Up You may occasionally receive promotional content from the Los Angeles Times.
Voters were asked two questions: whether they approved of a zoning amendment, which would allow the developer to build a substantially larger hotel than current rules would permit, and whether they approved of the city’s development agreement with LVMH. Both the zoning amendment and the development agreement had already been approved by the City Council.
The results were nearly identical for the questions, with the “no” campaign leading by about 120 votes on both as of Friday afternoon.
Turnout for the off-cycle special election was nearly 32%.
Looking at early ballot returns, consulting firm Political Data Intelligence found that older voters overperformed; residents over 65 represented nearly half of early votes cast, despite making up less than a third of the Beverly Hills electorate. The racial demographics of special election voters closely mirrored that of the broader electorate, with nonwhite voters accounting for just 10% of those registered in Beverly Hills and 9% of the early ballots returned, according to PDI.
PDI Vice President Paul Mitchell said he thought the election day demographic data would be similar to what was seen with the early returns.
Source: Los Angeles Times
