SF launches $6M ad campaign with first-ever commercial
Screenshot via Youtube
The San Francisco Travel Association is promoting a tourism comeback in a big way. On Tuesday, the organization dropped its most extensive advertising campaign ever, totaling $6 million, to lure tourists back to the city.
Titled “Always San Francisco,” the campaign includes the city’s first-ever commercial, featuring icons like Lady Camden of “RuPaul’s Drag Race,” “Bob’s Burgers” muralist Sirron Norris, Chinatown lion dancers and musicians Mae Powell and Michael O’Konis. The commercial is set to a revamped version of “San Francisco,” the classic perhaps most famously sung by Judy Garland.
Source: SFGATE
