McDonald's mascot Grimace becomes LGBTQ+ icon

June 18, 2023
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McDonald's mascot Grimace has become a LGBTQ+ icon after being resurrected for a new campaign during Pride month.

The fast food chain's first purple milkshake was presented in early June for the purple character's 52nd birthday and then appeared on the menu on June 12.

Grimace has taken over McDonald's social media accounts, posting: 'wanna come 2 my party???? finallyy got my own grimace meal and purple shake.'

Customers can also get a birthday meal which includes a 10-piece nuggets or a Big Mac with fries to go along with the purple milkshake.

McDonald's mascot Grimace has become a LGBTQ+ icon after being resurrected for a new campaign during Pride month

The fast food chain's first purple milkshake was presented in early June for the purple character's 52nd birthday and then appeared on the menu on June 12

Customers can also get a birthday meal which includes a 10-piece nuggets or a Big Mac with fries to go along with the purple milkshake

Social media users have posted online wondering if the new campaign has anything to do with June being Pride Month.

'grimace goes to pride,' one user posted along with a photo of Grimace in rainbow colors.

'HEY GRIMACE HAPPY BIRTHDAY AND HAPPY PRIDE,' another user tweeted.

Grimace also posted several selfies on social media and wrote: 'unrelatedd but do i (grimace) look like a purple bloater plss be honest.'

Social media users have posted online wondering if the new campaign has anything to do with June being Pride Month

Grimace also posted several selfies on social media and wrote: 'unrelatedd but do i (grimace) look like a purple bloater plss be honest'

A McDonald's spokesperson told Business Insider, 'The best part about Grimace is that he means different things to different people. Whatever he is, we're just proud our bestie makes people happy'

A McDonald's spokesperson told Business Insider, 'The best part about Grimace is that he means different things to different people. Whatever he is, we're just proud our bestie makes people happy.'

According to the site, the shake is made of reduced-fat vanilla ice cream mixed with Grimace Shake syrup and topped with whipped cream.

Grimace debuted on the McDonald's cast in 1971 as a villain but then made over into a nicer version after scaring children.

Source: Daily Mail