Rihanna Has Stepped Down as Savage X Fenty CEO
Rihanna has transitioned into a new role at one of her business ventures.
The multi-hyphenate and Fenty mogul has stepped down as CEO of her lingerie brand Savage X Fenty, which she co-founded in 2018. Vogue Business reported this week that Hillary Super, former CEO at Anthropologie Group, will step into the role starting on June 26, while Rihanna will still hold a leadership role in a new position as executive chair.
"It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years," Rihanna said in a statement to the outlet. "This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer. I'm so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level."
Since its founding, Savage X Fenty has been heralded for its focus on inclusivity in size in color, while appealing to a wide range of body types and skin tones. The brand is also known for its annual fashion shows, which are released on Prime Video.
Super—who has also previously held leadership positions at brands including American Eagle, Guess, Gap and Old Navy—plans to amplify the lingerie brand's brick and mortar capacity as the company looks to expand its scope beyond e-commerce. So far the brand has already opened seven stores across the U.S., including locations in Los Angeles, Houston, Las Vegas, and Atlanta.
"I'm thrilled to join the Savage X Fenty family," the new CEO said. "The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring."
Source: Harper's BAZAAR
