Victor Wembanyama Has San Antonio Businesses Eager to Cash In
Shea Serrano, an author and television writer from San Antonio, never passes up an opportunity to discuss his beloved Spurs. He said he “lost my mind” when the Spurs won the draft lottery.
“It felt in the city at that moment like we had won another championship,” he said.
Brandon Gayle, chief operating officer of the Spurs, said the team had seen a sharp increase in demand for season tickets — and from a younger, more diverse demographic than usual. San Antonio’s population is about 66 percent Hispanic or Latino of any race and 23 percent white alone, with less than 10 percent of residents who identify as Asian or Black/African American, according to the U.S. Census Bureau. Gayle said the Spurs wanted to expand their reach further into Mexico and Austin, Texas, where the team has played several games in recent seasons.
From the opening of the Spurs’ arena, the AT&T Center, before the 2002-3 season to the 2018-19 season, the last time the team made the playoffs, San Antonio always ranked in the top half of N.B.A. attendance. They were in the bottom five the past two seasons
Carly Tovar represents the second generation of a three-generation Spurs family. She attended the draft night party with her young son, Mario Calderon, and her father, Ralph Tovar, who started rooting for the Spurs when the team moved from Dallas in the 1970s. The Spurs won their first title in 1999, when Carly was in high school. Over the protests of her father, she went downtown to join in the celebration, where fans walked on the freeway, honked their car horns in jubilation and soaked in the victory over the Knicks.
Source: The New York Times
