How Review-Bombing Can Tank a Book Before It’s Published
Cecilia Rabess figured her debut novel, “Everything’s Fine,” would spark criticism: The story centers on a young Black woman working at Goldman Sachs who falls in love with a conservative white co-worker with bigoted views.
But she didn’t expect a backlash to strike six months before the book was published.
In January, after a Goodreads user who had received an advanced copy posted a plot summary that went viral on Twitter, the review site was flooded with negative comments and one-star reviews, with many calling the book anti-Black and racist. Some of the comments were left by users who said they had never read the book, but objected to its premise.
“It may look like a bunch of one-star reviews on Goodreads, but these are broader campaigns of harassment,” Rabess said. “People were very keen not just to attack the work, but to attack me as well.”
In an era when reaching readers online has become a near-existential problem for publishers, Goodreads has become an essential avenue for building an audience. As a cross between a social media platform and a review site like Yelp, the site has been a boon for publishers hoping to generate excitement for books.
Source: The New York Times
