Box Office: ‘Insidious: Red Door’ Giving ‘Indiana Jones’ Run For Money
FRIDAY AFTERNOON UPDATE: Sony/Stage 6 Films/Blumhouse’s Insidious: The Red Door is looking to scare Indiana Jones and the Dial of Destiny away from No. 1 after putting up the franchise’s best previews last night with $5M. Right now, it’s looking like $13.25M today (including previews) for the Patrick Wilson starring and directed horror fifthquel with a $26M take at 3,188 theaters. Indy is seeing $8M in its second Friday, -66%, for a weekend swing between $24M-$26M at 4,600 locations, -59%. Too close to call at this point per both studios: Insidious is front-loaded and Indy could pull in families on Saturday (However, many rivals are already calling Red Door the winner). Still, even if Red Door falls to No. 2, another great opening by a horror film post-pandemic, especially for Sony which hasn’t had a big win in genre for quite some time, not to mention a beefy cash cow given the Wilson and Rose Byrne pic’s $16M production cost before P&A.
At the highest end of its projection now, Indy‘s running total could rise to $120.7M by EOD Sunday.
Coming in 6th place is Lionsgate’s new entry Joy Ride with a low tank of gas at $2.6M today (including $1.1M previews) and an estimated $5.6M 3-day at 2,820. This despite great reviews, promptly out of its SXSW premiere, of 91% certified fresh.
‘Sound of Freedom’, Yessica Borroto Perryman, Courtesy Everett Collection
Angel Studios’ Jim Caviezel thriller, Sound of Freedom, is ringing $4.75M in its fourth day of release, a 3-day of $15M, and 6-day haul of $36.3M at 2,850 theaters. Hollywood might have a problem with right-wing groups snapping up tickets and handing them out to moviegoers, but exhibition is over the moon with the dough.
Disney/Pixar’s Elemental is seeing a fourth Friday of $2.6M, -24%, for a fourth weekend of $8.4M, -31%, and running total by Sunday of $107.9M.
Sony’s Spider-Man: Across the Spider-Verse has an estimated sixth Friday of $2.3M, -32%, for a 3-day of $7.5M, -38%, for a running total of $357.1M.
FRIDAY AM: Sony/Stage 6 Films/Blumhouse’s fifthquel Insidious: The Red Door nearly locked out Indiana Jones and the Dial of Destiny yesterday at the box office. The Patrick Wilson starring and directed PG-13 horror film scared up $5M in previews at 2,806 locations that began showtimes at 4PM. That amount of money is very close to what Indy grossed, early estimates showing around $5.2M for the day in an awful week that ended at $94.5M for the $300M-plus grossing Disney/Lucasfilm finale sequel. Insidious is big with women under 25, Indiana Jones with older men.
Red Door posted the best previews ever for an Insidious movie beating 2018’s Insidious: The Last Key ($1.98M), and the $1.6M which Insidious: Chapter 2 and 3 earned apiece.
Indy with its PLFs and Imax screen holds is expected to ease around -60% per industry estimates with $24M — but don’t underestimate the vibrant power of The Red Door which tracking has around $22M. It’s going to be a fun July 4 hangover weekend before Paramount/Skydance light the wick on Mission Impossible – Dead Reckoning – Part One on Wednesday. That said, remember horror movies are front-loaded and apt to drop on Saturday. That said, Insidious: The Last Key saw a -13% dip on its first Saturday against Friday (which included previews).
2013’s Insidious Chapter 2 owns the highest opening for a movie in the 13-year-old horror franchise with $40.2M. However, the fourthquel, Insidious: The Last Key, did great off its $10M production cost with a $29.5M start.
Already, Indiana Jones‘ first week at 4,600 theaters is ahead of No Time to Die‘s $75.2M (the pic finaled at $160.8M). Remember, the 007 finale opened at a time when everyone was still skittish about returning to cinemas during the pandemic.
Critics were never big on Insidious movies: The first one was 66% fresh on Rotten Tomatoes, but the last one, 2018’s Insidious: The Last Key notched 33%. Still the franchise has never been cursed by reviews to the point where it can’t be a cash cow; Red Door costing $16M before P&A. Critics gave the latest chapter here, which also stars series star Rose Byrne, a 45% Rotten, while RT audiences currently have it at 72% — which is higher than the original film (62%) and Last Key (50%).
From left: Sabrina Wu, Ashley Park, Sherry Cola and Stephanie Hsu in ‘Joy Ride’ Ed Araquel/Lionsgate
Lionsgate and Point Grey’s Joy Ride also held previews last night and Wednesday at 6PM which amounted to $1.1M. The Adele Lim-directed raunchy R-rated Asian American comedy is looking at $7M-$9M at 2,820 locations. Comps: R-rated Girls Trip back in 2017 did $1.7M in previews — but Joy Ride isn’t expected to follow that pic’s box office path which had a $31.2M opening. Joy Ride‘s extended preview here are higher than last summer’s Jo Koy Asian American comedy, Easter Sunday, which was PG-13 and made $500K for a $5.4M opening weekend.
‘Sound of Freedom’, Amazon Prime Video/Courtesy Everett Collection
What else is going on: Angel Studios’ Jim Caviezel thriller Sound of Freedom after posting a $11.5M July 4 opening day plus lopping on another $2.5M in crowdfunded dollars fell like a rock on Wednesday with $3.6M with -69%, but held steady on Thursday with an estimated $3.5M at 2,634 theaters, -5% from Wednesday, for a running Tuesday-Thursday total of $21.3M. It wouldn’t be shocking if the pic’s total gets to $30M by Sunday. The box office phenomenon here is that there’s a lot of right-wing group money pouring into the crowdfunded pic, with moviegoers getting free tix. Still, it’s business for movie theaters.
Disney/Pixar’s Elemental was third on Thursday at 3,650 with $2M, +4% from Wednesday, but second for the week with a third sesh of $22M (ahead of Sony’s Spider-Man: Across the Spider-Verse‘s $21.2M fifth week). Elemental stands at $99.4M in running cume, while Spidey is at $349.6M. The latter’s Thursday was $1.75M, -6% from Wednesday at 3,405 theaters.
Fifth Thursday was Sony’s Jennifer Lawrence R-rated comedy, No Hard Feelings, with an estimated $970K, -11% from Wednesday, for a second week of $13.3M, and running total of $35.1M. The movie has already surpassed the domestic gross of Sony’s R-rated bawdy Scarlett Johansson comedy, Rough Night, which finaled at $22.1M.
Source: Deadline
