Pence Raises Just $1.2 Million, Aide Says, in Worrying Sign for 2024 Bid
Unlike other candidates who have employed online gimmicks to secure 40,000 donors, Mr. Pence has invested little in seeking out contributors on the internet. His campaign has spent just $14,230 in advertising on Facebook and Google, according to data collected by Bully Pulpit Interactive, a marketing and communications agency, a figure that is one-fortieth of what has been spent on those platforms by Vivek Ramaswamy, a political newcomer who joined the race in February.
In an admission of its struggle to raise money online, the Pence campaign plans to spend a large bulk of what it has raised on a robust direct-mail program aimed at helping him accrue enough donors to qualify for the first debate.
The super PAC supporting Mr. Pence, Committed to America, had raised an additional $2.7 million during the fund-raising reporting period that ended June 30, an aide said. For a fund-raising vehicle that can accept unlimited contributions, such a total is quite small.
Other Republican presidential candidates have announced far larger fund-raising sums from the three-month reporting period; some of them, unlike Mr. Pence, were in the race for the entire quarter.
Mr. Trump said his campaign and his joint fund-raising committee had raised $35 million in the second quarter. Gov. Ron DeSantis of Florida announced he had raised about $20 million. Nikki Haley, the former South Carolina governor and United Nations ambassador, raised $4.3 million for her campaign and an additional $3 million for her affiliated committees. Senator Tim Scott of South Carolina said his campaign had raised $6.1 million.
Source: The New York Times
