Super PAC Backing Scott Plans $40 Million Ad Campaign
A super PAC supporting Senator Tim Scott’s presidential campaign said on Tuesday that it was reserving $40 million in television and digital advertising from the fall through January, the largest sum booked so far for any presidential candidate and a blitz of ads that could reshape the 2024 Republican field.
The group, called the Trust in the Mission PAC, or TIM PAC, said the ad buy would cover Iowa, New Hampshire and South Carolina, Mr. Scott’s home state — the first three states that will vote in 2024 — as well as national cable channels starting in September.
To put the $40 million figure in perspective, that is more money than the super PACs supporting Donald J. Trump and Gov. Ron DeSantis of Florida have spent so far — combined — on television in the first six months of 2023.
The coming ad blitz, which follows a previously announced $7.25 million buy, will provide a significant boost for Mr. Scott. In polling, Mr. Scott has not yet broken out of the pack of Republican candidates trailing those two front-runners.
Source: The New York Times
