Cher surprises fans by announcing sweet new business venture with the launch of her very own gelato brand: 'This is real'
Cher has shown to be a multi-faceted performer since rising to fame in 1965 as one half of the folk rock husband-wife duo Sonny & Cher.
Widely known for her award winning career as a singer and an actress, the California native has also parlayed her celebrity into many other business ventures that includes everything from being the face of numerous beauty brands as a model, her own fashion lines, perfumes, among many others.
And now Cher (born Cherilyn Sarkisian) is about to drop an unexpected, but sweet, new company that has nothing to do with the entertainment industry: her very own gelato brand.
'Yep, This Is Real…. I'm Launching My Gelato….' the 77-year-old announced in the caption of a video posted on her Instagram page on Saturday, July 22. 'Watch Out LA‼️'
The clip, which came complete with a snippet of her hit song Believe, shows an ice cream truck branded with the name and various portraits of Cher in the shape of ice cream cones.
Surprise venture: Cher, 77, surprised fans when she announced her upcoming new gelato business:' I'm Launching My Gelato,' she shared in an Instagram post on Saturday, July 22
'Cher-lato' it read across the two long sides of the truck that featured such tasty colors as yellow, pink, orange, and peach, along with her various portrait images plastered on the sides and the back.
The Strong Enough star went on to confess she has been working on this particular business idea since 2018.
'All Started 5 Years Ago And Now It’s Finally HAPPENING,' she revealed, before teasing her 2.6 million fans and followers that there's 'More To Come….'
In the clip, the camera begins with the largest image of Cher painted on the truck, showing her holding up a cone full of her tasty treat as she's about to take a bite.
The show then slowly moves around the parked vehicle, to give viewers a look at the cone-shaped images of herself, which also vary in colors, all while the clip of Believe plays along.
Following its release as the first single to her studio album of the same name, Believe went on to be nominated for Record Of The Year and Best Dance Recording, winning the latter at the 42nd Annual Grammy Awards in February 2000.
Fans of the entertainment icon wasted little time in sharing their thoughts on her new venture, many of which were very enthusiastic and supportive with comments like, 'Omg this is the best thing ever' and 'I am so excited'.
'Love the colors and graphics on the truck! Totally CHERness!' one person wrote, while there were others who referenced her many successes throughout her career by writing, 'what can’t you do.'
Sweet: The legendary singer and actress made the announcement about her gelato business with a video of an ice cream truck adorned with her image that read: 'Cher-lato' on the sides
She believes: The video of the truck, which feature cone-shaped images of herself, also came with a snippet of her hit 1998 song Believe
Longtime coming: Cher revealed that her idea for the gelato company started five years ago'
Supportive: Fans of the entertainment icon wasted little time in sharing their thoughts on her new venture, many of which were very enthusiastic and supportive with comments like, 'Omg this is the best thing ever' and 'I am so excited'
Tasty teaser: Cher did not reveal when the official launch of the business will be, only promising, 'More to come,' in the caption of the Instagram post
Others referenced some of Cher's songs, with one person responding: 'Do you believe in ice cream after lunch' and another fans shared: "If I could churn back time.'
It turns out a choice few people have already gotten a taste of the new Cher gelato, and gave it a thumbs up.
'Yesterday, I sampled a chocolate scoop in a "gold" covered cone from the truck parked off Sunset Boulevard. It was a decadent delight! Tickled to be amongst the first to try the treat. Wishing you and @giapokitchen a smashing success,' that lucky fan shared, along with a red heart emoji.
Then, there were others who are offering up suggestions to Cher about flavors they would prefer, with a comments like: 'I hope you have a vegan option Goddess' and 'Please have melon. I cannot find melon gelato anywhere but Spain and Italy. Thanks.'
Being the multitasker that she has been for decades, Cher also slipped into promo mode for one of her new songs on Instagram in recent days.
New music: Cher also went into promo mode for her song Paradise Is Here (Sunrise Mix), which will be featured on her deluxe edition of It's A Man's World
Business ventures" Cher has also been involved in many other business ventures over the years, including another perfume, which she promoted this past March
'Listen To “Paradise Is Here (Sunrise Mix)” From The Forthcoming Deluxe Edition of ‘It’s a Man’s World.’ Available For The First Time On Vinyl 7/14 ‼️' she wrote in the caption of the single's cover photo.
As a solo artist, Cher has sold 100 million records worldwide, which is in addition to the 40 million she sold as part of the duo Sonny & Cher, making her one of the best-selling music artists of all time.
Among her many accolades as a performer include a Best Actress Academy Award for Moonstruck (1988); a Grammy Award for Best Dance Recording for her song Believe (2000); an Emmy Award for Outstanding Variety, Music Or Comedy Special for Cher: The Farewell Tour (2003), as well as three Golden Globe Awards, and a Best Actress Award for Mask (1985) at the Cannes Film Festival.
Along with her hit films Mask and Moonstruck, her big screen resume also includes such acclaimed productions as Silkwood (1983), Suspect (1987), The Witches Of Eastwick ( (1987) and Mermaids (1990),
Source: Daily Mail
