From Twitter to X: Elon Musk Begins Erasing an Iconic Internet Brand
For more than 10 years, Twitter has been recognizable for its blue and white bird logo, which became a symbol of the social network’s unique culture and lexicon. To “tweet” became a verb. A “tweet” referred to a post. “Tweeps” became the moniker for Twitter employees.
Late on Sunday, Elon Musk began getting rid of it all.
The tech billionaire, who bought Twitter last year, renamed the social platform X.com on its website and started replacing the bird logo with a stylized version of the 24th letter of the Latin alphabet. Inside Twitter’s headquarters in San Francisco, X logos were projected in the cafeteria, while conference rooms were renamed to words with X in them, including “eXposure,” “eXult” and “s3Xy,” according to photos seen by The New York Times.
Mr. Musk had long said he might make the name change, but he hastened the process in a tweet early Sunday morning when he declared that “soon we shall bid adieu to the twitter brand and, gradually, all the birds.” He has said he hopes to turn Twitter into an “everything app” called X that would encompass not only social networking, but also banking and shopping.
Source: The New York Times
