I Went to Oil-Rich Midland, Texas, a Millennial Playground

July 30, 2023
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Midland's thriving oil and energy industry has lured thousands of millennials to the desert city.

Half of the home-owning population is between the ages of 27 and 41.

Their presence has led to more cafes, parks, and concert venues.

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In July, I was sent to Midland, Texas, with a mission: To determine why half of the city's homeowners are millennials.

At first, I was a bit apprehensive about visiting the West Texas city — my friends and family were, too.

Midland, a desert city renowned for its thriving oil and energy industry and once-booming high-school football scene, has a reputation for being remote, conservative, and somewhat exclusive. I was worried a Dallasite like myself would stick out like a sore thumb.

However, in this case, the old saying about assumptions rings true: Never judge a book by its cover.

Contrary to my prior beliefs, I found Midland to be an ethnically diverse city full of entrepreneurs that are as friendly as they are hardworking. Not only did I discover why so many young people are buying homes in the city, but I also found a new appreciation for this small West Texas enclave and the people who call it home.

Not knowing what to expect in Midland, here's what I found when I landed there.

Source: Business Insider