Elon Musk's 'X' Sign Already Removed From San Francisco Headquarters
Elon Musk's new "X" sign appeared atop its San Francisco headquarters Friday. By Monday, it was gone.
The sign garnered complaints from city officials and neighbors, who criticized its brightness.
This month, Musk announced that he's rebranding Twitter to X.
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The large sign Elon Musk had installed atop X's San Francisco headquarters has already been removed after irking neighbors and raising concerns with city officials. It was up for just three days.
On Monday, photos of construction workers dismantling the sign reached social media, where users continued to discuss Musk's decision to rebrand Twitter as X . NBC's Scott Budman confirmed that the X sign was removed. He also shared a video showing a construction crew working on the building's original Twitter sign.
Representatives for X did not immediately respond to Insider's request for comment.
It's the latest update in the ongoing saga surrounding X's San Francisco headquarters. After the sign was installed on Friday, photos and videos of it went viral across Musk's app as users discussed the new look. One viral post noted that the sign — which had bright and sometimes strobing lights — was aimed directly at the building across the street.
"I would be fucking LIVID. Imagine this fucking X sign right across from your bedroom," the post read.
Christopher J. Beale, a journalist and audio engineer for KQED, responded to the post by sharing a video of the bright sign from a window in his home. Beale confirmed in an interview with KTVU that he lives across the street from X's headquarters.
"Around 11 last night they had it at full blast, strobing, and it lit this entire area up like it was daylight," he told the outlet. "Even with the shades down…, it was to the point where we couldn't even watch the movie we were trying to watch in the living room and we had to move to the other side of the apartment."
A worker removed the "Twitter" sign from the company's headquarters after owner Elon Musk renamed it "X." Justin Sullivan/Getty Images
Separately, city officials also voiced concerns over the new sign and Musk's attempts to remove the original Twitter sign.
When construction workers attempted to remove the original sign last week, the San Francisco Police Department intervened and stopped the crew from completing the job, citing "a possible unpermitted street closure." Authorities later concluded that no crime was committed and the "incident was not a police matter."
City officials also stepped in when the new X sign was installed, according to the Associated Press. The outlet reported that the city of San Francisco opened a complaint and launched an investigation over a potential permit violation.
Source: Business Insider
