Barbie Hoax Targets Mattel and Fools Some News Outlets
Several news organizations fell for an elaborate hoax on Tuesday that claimed that all Mattel toys, including the iconic Barbie doll, would be plastic free by 2030, starting with a new line of decomposable “EcoWarrior” dolls made with organic materials including mushrooms, algae and clay.
The campaign, carried out by an activist group that calls itself the Barbie Liberation Organization, included a series of false news releases and advertisements purporting to be from the toy giant Mattel. The group said it wanted to capitalize on the hype that has surrounded the blockbuster “Barbie” film, released last month, and call attention to the use of plastic in toys.
In one of the clips, the actor and environmental activist Daryl Hannah strolls along a picturesque beach, where she plucks a barnacle-encrusted doll from the sand.
Source: The New York Times
