Barstool Sportsbook operator rebrands as ESPN Bet in a new $1.5 billion licensing deal
As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over the next ... [1997 chars]
Source: The Verge