How MTV Broke News for a Generation
A little over a year into his first term, President Bill Clinton made good on a promise to return to MTV if young voters sent him to the White House. The town hall-style program in 1994 was meant to focus on violence in America, but it was a question of personal preference that made headlines and helped put MTV News on the media map.
Boxers or briefs?
“Usually briefs,” Mr. Clinton responded to a room full of giggles.
Now, a generation after MTV News bridged the gap between news and pop culture, Paramount, the network’s parent company, announced this week that it was shuttering the news service.
The end of MTV’s news operation is part of a 25 percent reduction in Paramount’s staff, Chris McCarthy, president and chief executive of Showtime/MTV Entertainment Studios and Paramount Media Networks, said in an email to staff that was shared with The New York Times.
MTV News and its cadre of anchors and video journalists were the ones to tell young people about the suicide of Kurt Cobain of Nirvana, and the killings of the Notorious B.I.G. and Tupac Shakur. They brought viewers on the presidential campaign trail and face to face with world leaders like Yasir Arafat, and took them into college dorms in New Orleans after Hurricane Katrina. They also embraced the messy chaos of 1990s and early 2000s celebrity, as when Courtney Love interrupted an interview with Madonna. They always put music first.
Source: The New York Times
