Sweetgreen launches $10 monthly membership that gives discounts on orders and delivery perks
Salad lovers rejoice!
Popular salad and grain bowl restaurant, Sweetgreen, has launched a $10 monthly subscription for all greens lovers - but don't worry, there's a free version too!
Late last month, Sweetgreen announced its long-asked-for loyalty program called Sweetpass, which now has two tiers to choose from.
Whether you dig into a Kale Caesar salad occasionally or dive into the limited edition Chicken + Chipotle Pepper Bowl every day until it's gone, the Washington, DC-based company has every customer covered.
The company recommends those who eat their delicious food three times or less a month to go with the free version, which includes rewards and challenges to gain even more perks, a birthday gift, and special access to online-only exclusives.
However, for Sweetgreen's biggest fans, they can upgrade to a $10-a-month plan called Sweetpass+, which comes with even more perks - including a daily $3 off one entrée and free delivery once a month after 4pm.
Popular salad and grain bowl restaurant, Sweetgreen, has launched a $10 monthly subscription for all greens lovers - but don't worry, there's a free version too!
Whether you dig into a Kale Caesar salad occasionally or dive into the limited edition Chicken + Chipotle Pepper Bowl every day until it's gone, the Washington, DC-based company has every customer covered with Sweetpass
The initiative dropped as part of the company's latest initiative to boost sales growth after Sweetgreen suffered from a less than expected numbers earlier this year, according to Bloomberg.
The health-nut company suffered when people were forced to stay at home during the COVID-19 pandemic and forewent a normal office routine in favor of a work-from-home environment.
Sweetgreen found that customers wanted a rewards program to earn discounts on the hefty priced menu items, as well as, 'lifestyle-driven experiences with the brand,' Bloomberg reported.
The company shared a series of tweets from customers over the years begging for the program.
One woman named Morgan wrote: 'Why does Sweetgreen not have a membership program for all the basic girlies like me who keep them in business [with] daily salads?'
The company recommends those who eat their delicious food three times or less a month to go with the free version, which includes rewards and challenges to gain even more perks, a birthday gift, and special access to online-only exclusives
However, for Sweetgreen's biggest fans, they can upgrade to a $10-a-month plan called Sweetpass+, which comes with even more perks - including a daily $3 off one entrée and free delivery once a month after 4pm
Another, Camille, wrote: 'I tweet for the girls who continue to order twenty dollar salads from Sweetgreen, despite a glaring lack of loyalty program.'
For those that are on their 'seven-day SG streak' to those who 'can't afford a $15 salad everyday,' the company has finally answered their prayers.
Some of the perks of the $10-a-month program include a $0 delivery coupon, but it can only be used on orders after 4pm. There is also access to the 'insider' program, which promises to offer access to exclusive opportunities, but details on what that entails are scare.
After the program officially launched, the company's shares rose. In the past month, the company's stock has risen roughly 15 percent.
Source: Daily Mail
