CNN’s Trump debacle suggests TV media set to repeat mistakes of 2016
Donald Trump and CNN were in rare agreement: the former president’s hour of free prime-time television on Wednesday evening, dressed up as a “town hall” with Republican voters, was a triumph.
“America was served very well by what we did last night,” CNN’s chief executive, Chris Licht, told skeptical members of his own staff at the network’s daily news conference the following morning.
“You do not have to like the former president’s answers, but you can’t say that we didn’t get them.”
As it happens, quite a lot of people said that not only did CNN fail to get answers but it was repeating the terrible mistake of 2016 when it treated Trump as an entertainer not a hostile politician by giving him hours of airtime to spout freely because he was good for ratings, and therefore profits.
One of CNN’s own reporters, Oliver Darcy, was less enthused than his boss.
“It’s hard to see how America was served by the spectacle of lies that aired on CNN Wednesday evening,” he said in his daily newsletter, Reliable Sources.
Darcy then listed all that was wrong. The same old “professional lie machine” that is Trump ignoring the question, talking over the moderator, unleashing “a firehose of disinformation upon the country”.
“And CNN aired it all. On and on it went. It felt like 2016 all over again,” he wrote.
More than a few Republicans shared that view. Matthew Dowd, former chief strategist for the George W Bush’s 2004 presidential campaign, condemned the news network.
“CNN was completely unprepared to hold Trump accountable. CNN has done a complete disservice to our democracy,” he wrote. “CNN, you failed journalism and our country.”
The New York Times said Trump’s advisers were delighted: “They can’t believe he is getting an hour on CNN with an audience that cheers his every line and laughs at his every joke.”
Which raises the question of how television, in particular, should cover Trump as the next election comes into focus. It’s a question even Fox News, which has fallen out with the former president, is now grappling with.
Ted Koppel, former anchor of ABC News’s Nightline, asked what the alternative is to television time for a leading contender for a return to the White House.
“So no more live political events, because politicians can be nasty? Because politicians can tell lies?” he told the New York Times. “I’m not sure that news organisations should necessarily be in the business of making ideological judgments. Is he a legitimate object of news attention? You bet.”
Bob Schieffer, the former CBS news anchor who moderated presidential debates, took much the same position.
“We’re in the business of telling people who’s running for what and what they stand for,” he said.
But many Americans wondered if it had to be in front of a supportive, jeering audience that evidently included a fair number of his “Make America great again” supporters with little to restrain his torrent of lies, distractions and evasions.
Mark Lukasiewicz, former vice-president at NBC News, said of the programme that the mistake was to do it live: “Proving again: Live lying works. A friendly Maga crowd consistently laughs, claps at Trump’s punch lines – including re sex assault and January 6 – and the moderator cannot begin to keep up with the AR-15 pace of lies.”
Even Fox News recorded its most recent interviews with Trump.
Writing in the Washington Post, Perry Bacon said CNN’s mistake was to say, in the words of its political director, David Chalian, that is it going to “treat Trump like any other presidential candidate”.
“CNN should, of course, treat Trump differently from other candidates. His record of anti-democratic behavior makes him a much more dangerous potential president than other candidates,” wrote Bacon.
“In 2016, the media not only played down Trump’s chances of winning, but also suggested Trump would not pursue the outlandish and far-right ideas that he was running on if he won. This attitude was summed up by an Atlantic article titled ‘Taking Trump Seriously, Not Literally’. This perspective was entirely wrongheaded.”
Part of the problem is that few journalists in the US, striving for ill-defined objectivity and almost invariably deferential to present and former presidents, are a match for a man who views the established norms of interviewing and discussion as a provocation. As Kaitlan Collins proved, as she tried, and failed, to contain Trump, even as he called her a “nasty woman” on her own air.
Bacon is not alone in worrying that Trump will continue to exploit CNN’s desperation to win back at least some of the Maga voters it lost when the former president led chants of “CNN sucks” at his rallies.
That’s certainly how Trump saw it, writing on his Truth Social site shortly before the programme that CNN was “rightfully desperate to get those fantastic (TRUMP!) ratings once again.
“Could be the beginning of a New & Vibrant CNN, with no more Fake News, or it could turn into a disaster for all, including me. Let’s see what happens?” he added.
As it turned out, what was good for CNN and Trump was viewed by a large part of the rest of America as another disaster in the making.
Source: The Guardian US
