Random: Remember When Don Mattrick Told Us All To Buy An Xbox 360 In 2013?
Thankfully, some great games were shown off at the following E3 press conference - an event where Microsoft seemed to take complaints on board about the lack of games shown previously. However, before we could get to that point we had to wade through a bunch of Microsoft's typical mixed-messaging of the era, including some now-infamous comments from Don Mattrick.
And, yep, a decade later the internet still remembers. Earlier today we saw plenty of commentary on the Xbox One reveal debacle - in particular surrounding Mattrick telling those who wanted to play offline to just buy an Xbox 360 instead.
The quote that doomed the Xbox One from the start "We have a console for those that don't want to always be online, it's called Xbox 360"The quote that doomed the Xbox One from the start https://t.co/InYW0Z8kxR May 21, 2023
Never forget one of the biggest gaming gaffs after its announcement when Don Mattrick basically recommended consumers play the previous console. pic.twitter.com/x1JbLiQEyH May 21, 2023
fwiw it’s worth watching Xbox’s documentary on the whole incident. lots of self reflection. (the whole series is well made) https://t.co/A1BkLKcCF5 this is still so painful to watch. xbox one actually had a great launch year of titles, this was a huge disservice to them allfwiw it’s worth watching Xbox’s documentary on the whole incident. lots of self reflection. (the whole series is well made) https://t.co/NAPCdJQ3Xv May 21, 2023
In the years since, Xbox management has changed drastically, with Phil Spencer at the helm since shortly after this whole debacle - taking over in early 2014. However, Mattrick has addressed this part of his career in the years since, particularly in 2021 when Microsoft dropped its extensive documentary series about the history of Xbox.
We're very glad to have moved on from this time in Xbox's history, but it's always worth a look back to see how things have changed, and funnily enough, to see how some of Xbox One's initial ideas have become much more of a reality as the years have gone by.
Source: Pure Xbox
